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AliExpress African e-commerce case

Customer Information


Client: AliExpress
Destination: Kenya, Nigeria
Timeliness: 20 days
Service: E-commerce small package

Customer Background


AliExpress (English name: AliExpress) was officially launched in April 2010. It is Alibaba's only online trading platform for the global market and is called the "International Taobao" by sellers. AliExpress mainly targets overseas buyers, conducts guaranteed transactions through Alipay international accounts, and uses international express delivery. It is the third largest English-language online shopping website in the world.

Customer Pain Points


The prices of the four major express delivery companies remain high, with freight charges often being two or three times the price of the goods, and the postal package loss rate is also prohibitive. The characteristics of scattered and small items, as well as high requirements for timeliness and delivery rate, are the biggest obstacles for AliExpress to solve logistics problems.

CHOICE's Solution


Kenya e-commerce express small package

Based on the needs of AliExpress, CHOICE opened up fast and formal customs clearance channels based on the advantages of the original trunk logistics and overseas warehouses, and cooperated with local commercial express companies to provide last-mile delivery services directly at the express center. Effectively reducing circulation links and improving timeliness.

Customer Feedback


Chinese goods purchased on other platforms often take half a month to a month to receive, but shopping on the AliExpress platform only takes less than ten days to receive the goods, which surprises many Kenyans who love online shopping. Merchants also believe that the new logistics solution can effectively reduce their logistics costs and make product pricing more competitive.