The difference between FBN and FBP
There are two execution paths for "noon":
FBP(Fulfilled by partner): The goods are in our possession. The order will be dispatched after approval. The delivery time is long and the return processing is thorough.
FBN (Fulfilled by noon): Goods arrive by noon. The fulfillment center is responsible for picking, packaging and delivery.
The actual benefits of implementing FBN: better time-limited labels, higher search weight, returns handled by the platform, and no restrictions on spontaneous shipping capacity during peak seasons. The cost is the warehousing threshold - Noon has very strict requirements for warehousing compliance, and even one violation will cause the entire batch to be blocked.
Four steps for FBN
Step 1: In the Seller Lab, create an ASN (Stock Inbound Plan) to select the SKUs to be warehoused and the quantities. Key rule: The reported quantity must be exactly the same as the actual delivered quantity. Reporting several "damage prevention" items is a common mistake - the excess quantity beyond the reservation will be classified as abnormal items, causing the entire batch to be delayed for inspection.
Step 2: Select warehouse + Book delivery time slot. Choose the corresponding warehouse based on the target sales location (there are official warehouses in countries like the United Arab Emirates and Saudi Arabia). The booking time slots are usually released on a weekly basis and are extremely tight during peak seasons. Once confirmed, the time slot is locked and cannot be changed at will. Missing the booking window means the goods are likely to be returned or face long queues.
Step 3: Print the labels, sort the boxes, and after the shipping system generates the inventory number, print the outer box labels. Labeling requirements: flat surface, scanable, exactly the same as the system labels. If pasted on the folded surface or the joint of the box, it is one of the most common reasons for rejection.
Step 4: At the warehouse, complete the handover based on the inventory plan number and the reservation confirmation information. Keep the handover certificate and the photos of the cartons, as they will be the sole evidence in case of any disputes.
Align the headway time with the reservation window
This is the most common place where beginners tend to lose money: After the goods have been cleared through customs, the storage space has not been reserved yet, so they can only park the goods at the storage yard and pay the storage rent.
The correct approach is to reverse the lead-time of the initial process and the reserved window:
Air freight lead time: 5-8 days → Reserve the appointment time 3-5 days before departure, and directly deliver to the warehouse after customs clearance at the port. The entire process takes 7-10 days to complete the warehousing.
Our operation logic: When the account manager makes the booking, they will simultaneously confirm the noon reservation window. The schedules for the first leg, customs clearance, and warehouse delivery are all aligned at one time.
What should we do if the goods are rejected?
After being rejected, the goods are stored in the port or the temporary storage area outside the warehouse. Daily warehouse rent is incurred. The longer they are left, the more losses accumulate. Processing sequence:
Request for rejection details: Ask the service provider to immediately obtain the list of rejection reasons from the noon inbound team
If it can be rectified, do it: Reissue the certificate, re-label, re-enter the warehouse after modifying the order, which is much cheaper than returning the goods
When it must be returned: Choose the path of returning to the local overseas warehouse for re-labeling and re-entry (suitable for high-value goods); or local discount/destroy (suitable for low-value goods)
Keep evidence: Delivery receipt, box specification photos, communication records, which are the basis for subsequent accountability and claim.
We have our own overseas warehouses in Dubai and Saudi Arabia. If you refuse to accept the goods, you can directly store them in the nearest warehouse, re-label them and reschedule the delivery. There is no need to directly return them to China.
What does our noon warehouse delivery service include?
As an official partner of Noon, we offer end-to-end warehouse delivery services:
Air/Sea Forward Booking + Export Customs Declaration
Destination country customs clearance (pre-review of certification documents for countries such as Saudi Arabia SABER and United Arab Emirates ECAS)
Labeling, re-labeling, boxing, and taking photos for record of box specifications in the overseas warehouse
Connect with the noon reservation system and deliver directly to the performance center according to the time slots.
Refusal of emergency handling and re-warehouse with re-labeling for re-entry
A customer manager is responsible for the entire process. All the steps are handled by our own staff and are not subcontracted.
Frequently Asked Questions (FAQ)
Q: Can goods be directly sent to the warehouse without an appointment?
A: It is not recommended. Unreserved goods usually cannot be admitted to the warehouse. The specific requirements will depend on the settings of the Noon seller's backend and the warehouse.
Q: Will there be any issues if several more SKUs are sent?
A: Yes. The excess quantity will be classified as an abnormal item, which may cause the entire batch to be delayed for inspection. Just report the actual inventory quantity.
Q: What certifications are required for Noon warehouse delivery?
A: Ordinary department stores use SABER (Saudi) or ECAS (United Arab Emirates); electrical products need IECEE; beauty products use SFDA (Saudi) or MoIAT/Dubai City Hall (United Arab Emirates). Compliance pre-audit must be provided before shipping during the event.
Q: Can air freight be used for the first leg? How long is the delivery time?
A: Yes. Door-to-door air freight takes 5-8 days + 1-2 days for the warehouse delivery operation. The goods from China to the Noon warehouse will take approximately 7-10 days.
Q: Can we have the rejected goods re-registered in the warehouse after rejection?
A: Yes. Noon's Dubai/Saudi self-operated overseas warehouses can receive, re-label, and re-appoint for warehouse delivery nearby.
CHOICE International Freight, focusing on cross-border logistics in Africa & the Middle East. Founded in 1997, with 29 years of logistics experience, it provides one-stop cross-border logistics services such as air transportation, sea transportation, and overseas warehousing.
Tel: 400-613-8844