The demand for maternal and infant products in the Middle East is constantly increasing, presenting an unprecedented opportunity window for Chinese brands.
High birth rate × Young population in the Middle East region
The Middle Eastern countries led by Saudi Arabia have maintained a relatively high birth rate and a youthful population structure. The average fertility rate per woman in Saudi Arabia is still 2.29 in 2025, and children aged 0 to 14 account for 22.46% of the total population.
According to LivePopulation statistics, over 65% of the population in the Middle East is under the age of 35. Taking the GCC as an example, among the total population of approximately 60 million, those under 30 years old account for as high as 60% to 80%. Moreover, the per capita GDP of the GCC far exceeds that of Southeast Asia and Latin America, making it one of the few countries with a demographic dividend in the world.
With a high level of education and a high-quality population structure. This means that this is one of the youngest large-scale consumer markets in the world, and there is a significant gap in the maternal and infant market.
According to Cognitive Market Research, the market size of infant care and mother care products in the Middle East will reach 42.5142 billion US dollars in 2024. It is projected to grow at a compound annual growth rate (CAGR) of 6.60% from 2024 to 2031.
With a high birth rate as the base, the market is clearly segmented from basic infant formula and diapers to high-end organic baby food and educational toys.
Furthermore, in the core Middle Eastern countries such as Saudi Arabia, the proportion of young people is high and their consumption willingness is strong. Coupled with the increasingly open and diverse society in recent years, the market for baby products has shown an extremely high tolerance for new brands and new products. This has enabled the Middle East to maintain a high value foundation while still having strong growth potential, opening up a vast expansion space for Chinese brands to achieve large-scale overseas expansion.
What is particularly crucial is that the civilizational conflicts triggered by geopolitical games are causing many Western brands to suffer from a trust crisis in the local market. The resulting psychological barriers in consumption have opened up a rare ecological niche opportunity for Chinese brands to replace them.
Middle East vertical e-commerce platform for mothers and babies - Mumzworld
In the face of vast opportunities, how can brands reduce the cost of trial and error and quickly establish local recognition?
Mumzworld, as a leading and highly popular maternal and infant vertical e-commerce platform in the Middle East with a large user base, has been operating since 2011, focusing on core markets such as the United Arab Emirates and Saudi Arabia, and its service coverage extends throughout the entire Middle East region.
The platform offers a wide range of product series, including maternity products, baby clothing, toys, and children's furniture, aiming to meet the needs of different families. It has become a trusted maternal and infant e-commerce brand in the Middle East.
Currently, the platform has opened up for Chinese merchants to join. The first batch of merchants to join are limited to the infant and children clothing category. The platform is fully managed and operated, and it is friendly to industrial and trade enterprises.
Upon joining, enjoy 0 entry fee, 0 deposit, 0 storage fee, 0 operation fee, 0 participation fees for activities and traffic support, 0 fees for overseas brand promotion guidance.Apply for opening a store through our exclusive channel and receive exclusive assistance for full-scale integration.
If you have air freight requirements for the UAE, Saudi Arabia or Africa, please add the customer service WeChat (choice199725).
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