Speed up the construction of a new cross-border air transport channel in the Middle East & Africa during the peak season of CHOICEAIR Logistics

Ongoing regional geopolitical volatility has created challenges for the stability and time reliability of cross-border supply chains. Meanwhile, as the Q4 peak consumption season approaches, stocking demand surges ahead of key shopping events including Yellow Friday, Black Friday and Christmas. For cross-border traders and exporters, the biggest priority and challenge this Q4 is no longer just pricing — it is the certainty of supply chain delivery.

Against the backdrop of diverse shipping needs and demand for reliability during peak season, CHOICEAIR — a specialist in cross-border logistics from China to the Middle East and Africa — has rolled out its peak-season air freight capacity plan. Backed by controlled capacity and established local services, it delivers solid support for customers’ peak-season shipments.

Through dedicated charter flights, Block Space Agreement (BSA) partnerships with Etihad Airways (EY) and Emirates (EK), plus existing airline space resources, CHOICEAIR has further strengthened its air freight corridors from China to the Middle East and Africa. With stable, efficient, compliant and digitally enabled professional services, it empowers Chinese exporters and cross-border e-commerce sellers to expand overseas smoothly during the peak season.

Cross-border trade with the Middle East and Africa has entered its peak shipping period. Demand for local warehouse fulfillment is rising rapidly, and flight space availability has become more volatile. The industry is calling for higher standards of service stability, delivery time certainty and end-to-end supply chain control. Having operated China-Africa and China-Middle East logistics corridors for many years, CHOICEAIR boasts a mature network of overseas branches, local operational capabilities, professional customs clearance expertise and digital scheduling systems.

This peak-season capacity upgrade is a key strategic move to improve CHOICEAIR’s cross-border air freight service portfolio and build a full-scenario logistics support network across the Middle East and Africa, delivering even greater delivery certainty for merchants expanding into these markets.

eak-Season Capacity Upgrade: Strengthening Air Freight Corridors to the Middle East & Africa

CHOICEAIR integrates premium direct air cargo resources to build a multi-carrier, highly reliable mainline transportation system:

• Air Charter: Two fixed weekly charter flights operate directly from Hong Kong (HKG) to Dubai World Central (DWC). The flights run reliably throughout peak season, delivering market-leading transit time performance.

  
  

• EY BSA: A Block Space Agreement with Etihad Airways secures dedicated capacity on daily freighter flights. Through the Abu Dhabi hub, shipments reach the Middle East and inland Africa directly.

  
  

• EK BSA: A Block Space Agreement with Emirates provides dedicated space on daily wide-body flights. Leveraging the Dubai hub, services cover the entire Middle East and key African airports.

  
  

• Airline Space: In addition to charters and BSA capacity, CHOICEAIR consolidates space from over 20 major airlines, creating a flexible capacity pool combining charters, BSA allocations and general cargo space. This allows agile capacity adjustment across low and peak seasons, ensuring space availability and on-time delivery during peak periods.

  
  

Local Operations & Warehouse Network: Ensuring Uninterrupted Cross-Border Logistics

Beyond transportation capacity, CHOICEAIR’s localised operations form a strong competitive advantage for peak-season fulfillment. The company operates more than 10 overseas branches across Africa and the Middle East. Its first African branch opened in Kenya in 2013, and it has since built an extensive regional network. This year, CHOICEAIR established its second headquarters in Kenya, significantly expanding its local team. Its service capabilities have evolved from basic operations to full-functional management, greatly improving regional responsiveness and delivery performance.

With dual customs clearance capabilities, CHOICEAIR provides inspection coordination, temporary storage, distribution and fast clearance at key ports. This helps mitigate the impact of destination policy changes and reduces logistics disruption rates. Its dense overseas warehouse network covers core business districts across the Middle East and Africa, enabling fast transshipment and frequent last-mile delivery upon arrival — significantly cutting warehouse receiving and final delivery times.

Powered by its in-house intelligent scheduling system, CHOICEAIR offers end-to-end track-and-trace visibility and smart cargo allocation. The system monitors shipment status in real time and precisely manages key capacity and customs milestones. With full transparency and rapid exception response, customers can count on predictable, reliable logistics performance.

Diversified Product Portfolio: Meeting Varied Peak-Season Shipping Needs

To accommodate different cargo types, transit time requirements and budget needs, CHOICEAIR offers a comprehensive air freight product portfolio covering the Middle East and Africa, with tailored one-on-one solutions available:

• Middle East Air Freight: Delivery to Dubai from China takes as fast as 3 working days, and 5–7 working days for other GCC countries. Ideal for time-sensitive, high-value cargo.

  
  

• Africa Air Freight: General cargo to Kenya is available for pickup in 3 working days from China, while battery-powered goods take 5–7 working days. Shipments to Nigeria are ready for pickup within one week, and deliveries to other African destinations are completed within 7 working days. The service features stable space availability and strong cost efficiency.

  
  

• Cross-Border E-Commerce Exclusive Service: For e-commerce customers, dedicated warehouse delivery lines connect China to major e-commerce platforms in the Middle East and Africa. Combined with self-operated overseas warehouse services, this creates a seamless link between first-leg transportation and last-mile fulfillment, ensuring stable delivery during the e-commerce peak season.

  
  

• Project Logistics: Customised end-to-end logistics solutions for brand enterprises, tailored to the full lifecycle of their overseas expansion.

  
  

• Customised Solutions: One-on-one route design and space reservation services for large-volume and special cargo.

  
  

Looking ahead, CHOICE will continue to deepen its presence in the China-Middle East and China-Africa cross-border air freight sector. By continuously optimising its global capacity layout, local service network and product portfolio, the company will deliver professional, standardised and digital one-stop air logistics services. This will provide solid support for the steady growth of cross-border businesses and help drive higher-quality trade development across the Middle East and Africa.